A content system for a Toronto progressive-house event brand. One key visual, five formats, every event — 2026.
- Role
- Sole designer
- Client
- KULTUR Entertainment (KLTR) · Founder EDZO · Toronto
- Deliverables
- Poster, flyer, IG story, feed & reel content sets
- Status
- Ongoing
- Year
- 2026
Under one second of attention.
In a nightlife feed, a post gets less than a second before the thumb moves on. KULTUR needed content that reads instantly and stays unmistakably KLTR — on event cadence, across five formats: poster, flyer, story, feed, reel.
A brand kit already existed. My job was to extend it into a repeatable content system — not to reinvent it.
One brief.
48 hours.
KULTUR's first brief was a 48-hour trial. The clock is real — this is what went back before it ran out.
KEPT
KEPT
KEPT
KEPT
KEPT
KEPT
KEPT
KEPT
13 pieces — stills and motion reels — in 48 hours.
Three directions the brand still runs on.
Eight directions. Three locked.
Eight key visuals delivered in one pass — the client locked three the same day.
The KLTR mark as a monolith — carved in rock under one hard light.
A fractured mass held in orbit: many pieces, one gravity.
“Lose track of time. Find your people.” — motion-smeared texture, the tagline holds the frame.
“Into the deep. Lose yourself.” — a black-water surface, barely breathing.
“Break the silence.” — a chrome torrent shattering mid-air.
Rim-lit glass volumes barely surfacing from black.
A material study — liquid-black sheen carrying the red.
“Enter the signal” — particle trails and mono HUD detail.
Every still ships as a loop.
Each key visual extends into a 5-second loop: the type stays locked and static, the image moves, and a strobe flicker hides the loop point.
These loops are cut for the feed they live in — keep scrolling and the phone flicks to the next reel.
Built for the feed it lives in.
* The artist shown is fictional — these mockups exist purely to demonstrate layout and posting cadence.
Paul Thomas at STORY Toronto.
After the 48-hour trial, KLTR brought me on for their December 5 show with Paul Thomas. These three pieces are already up on their Instagram. The rest of the set will be added after the event.
Reel
Reel
Feed post and story
Posted by KLTR on Instagram, September 2026. Reels play here without sound.
Directions locked.
First event set in progress.
Running events in Toronto?
I build content systems that keep pace with your calendar.