Toronto Airshow
A boarding-pass-style event credential for the 2020 Toronto Airshow, extended into a website and merchandise line — then expanded in 2026 into a full event package under the same visual system.
A student brief (OCAD/GRAF5014) to design an event pass for the annual Toronto Airshow — plus its website landing page and surrounding merchandise — all following one uniform system of fonts and colours.
The show's headline aircraft — a Supermarine Spitfire flown in by the RAF — became the pass's central illustration, built from flat geometric shapes in a bright, kid-friendly palette to read as fun rather than technical, since many attendees bring children.
A boarding pass for an air show
Front and back on a single hard-plastic, matte-finish card, worn on a lanyard. The back carries the QR code, show times, and a printed security feature.
Two production details called out for the client: the pass would be die-cut hard plastic with a matte finish, and the security feature — a printed marker that's hard to reproduce — sits inside the green roundel on the Spitfire's right wing.
One look across pass, merch and web
The pass's illustration and colour system carries straight through to a landing page — the destination for the pass's QR code — and a small run of event t-shirts.
From sketch to pass
Early thumbnails worked out the wordmark and a circular roundel badge before the Spitfire illustration and the vertical card format were settled on.
Six years later, a full event package
In 2026 I returned to this project and built out what a real edition of the show would need: a working website, campaign posters, a program, street banners, a billboard, an Instagram set, merchandise, and crew credentials — all speculative, all staying inside the 2020 system of flat aircraft illustration, four colours, and boarding-pass framing.
The starting point was the pass itself: the 2020 artwork carries forward untouched, with only the dates re-set — in the original typefaces, at the original sizes — for a fictional October 1–4, 2026 edition on the CNE waterfront.
The landing page becomes a full site
The 2020 landing page grew into a complete event site — pass-stack hero, flight lineup, four-day schedule, and tickets shaped as boarding passes. It's built and clickable, not just a picture. The posters and street banners carry the same system into print.
Things you can wear and carry
The cap and tote keep the embroidery and print to marks that survive the process — the wordmark, the roundel, the colour bar.
