Apricot Office Furniture
A budget-friendly office furniture line, built from the ground up.
Launch Apricot as Verve's in-house furniture brand — a budget-friendly line that could ship fast and stand on its own visual identity.
Build the brand system first — logo, color, type — then apply it across the website, product sheets, and quick-ship catalogue.
Every product, one system
Edward designed and shipped these product pages on Squarespace.
Logo, Color & Type
Peach as the single brand color, Avenir as the system typeface, and clear rules for how the logo travels across light, dark, and photographic backgrounds.
The Apricot brand guideline, printed — cover and logo-usage spread.
A Sheet for Every Piece
One consistent template applied across the full range — seating, desking, and storage.
Quick-Ship Catalogue
Cover and interior spreads from the latest quick-ship catalogue, organized by category for fast turnaround orders.
