Lake Ontario Brewing
A conceptual beer brand with cubist bottle illustrations — packaging built for shelf presence, extended into print advertising.
Lake Ontario Brewing is a conceptual beer brand I created as a packaging design project. Inspired by the bold and colourful bottle illustrations often seen in local liquor stores, I developed a series of visuals influenced by Delaunay and Picasso. Each design was intended to capture the character of a specific flavour while creating a strong and memorable shelf presence.
A bottle series across flavours, a magazine advertisement, and a point-of-sale table talker — one visual identity carried from the label outward.
Character by flavour, cubism on glass
One ad, two drinks
This is a magazine advertisement I created for the lager and the root beer. The concept is to give both beverages similar packaging so that children drinking the non-alcoholic option can feel included in the shared experience.
The table talker
A small point-of-sale piece that carries the bottle illustration onto the table, extending the visual identity beyond the packaging itself.
