Canon AE-1 Advertisement
One film camera, three audiences — an advertising photography series pitched to the readers of Time, People, and Wired.
The brief
This project is a series of advertisement photographs I created in a photography class. The goal was to promote the Canon AE-1 film camera to three different target audiences: readers of Time, People, and Wired.
The interest
I was interested in exploring how the same product could be communicated in different ways depending on the audience, and how visual style can shift the message while maintaining a consistent product identity.
Three magazines
Same camera, three voices
Each ad matches its magazine's reader — serious and classic for Time, warm and personal for People, clean and technical for Wired.
